August 11
On August 11, 1987, Jesse Jackson and his organization PUSH (People United to Save Humanity) ended a month-long boycott with Coca-Cola.
PUSH initially started the boycott with Coca-Cola due to its lack of black presentation and support for black owned businesses. After nearly a month, the boycott named “National Withdrawal of Enthusiasm”, finally came to an end when Coca-Cola agreed to invest nearly 30 million in black owned businesses. Coca-Cola also made a commitment to employ more black employees.
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