On August 11, 1987 Jesse Jackson and his organization PUSH (People United To Save Humanity) ended its boycott with Coca-Cola.
The Cause
Jesse Jackson and his coalition started the boycott against Coca-Cola due to lack of black presentation on their staff and no support towards black owned businesses.
The Impact
The boycott named “National Withdrawal of Enthusiasm” ended after Coca Cola agreed to invest nearly 30 million in black owned businesses, in addition to adding more black employees.
Sources
Operation PUSH Boycotts: Black America Web
Accord Ends Boycott: New York Times
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